Japanese Tea Stories - the Japanese Green Tea Co. blog

Japanese Green Tea and Health

At Japanese Green Tea Co., we're committed to delivering 'wow moments' to our readers. As part of our mission to become the most comprehensive and accurate Japanese green tea resource on the planet, we've created a blog that not only explores the profound health benefits of green tea but also dives deep into its cultural significance. We're passionate about green tea and aim to deliver awe-inspiring content, inviting you to delve into articles highlighting the beauty and intricacies of varieties like Matcha. Immerse yourself in our blog, share in our love for this unique brew, and let us guide you through an enlightening journey into the heart of this age-old tradition.

Introducing New 50g Package for Benifuki Allergy Relief Green Tea Powder

Our Benifuki green tea powder now comes in a new 50g resealable pouch that matches our tea bags and candy. Here is why we are retiring the 14 stick packs,...

Our Products are Now at Rice Market in Washington DC — A Store We Wish Were Our Neighbor

Rice Market in DC now carries some of our products! A full tour of the pan-Asian store we wish were our neighbor — sashimi, sake, wagyu, and classes.

Introducing Dream of Japan Rewards: One Points Balance For Tea, Coffee, Knives And Wine

One points balance now covers all four of our shops, and the points you already had came with you. Here is what changed, what your points are worth, and why...

Beloved Japanese Fan by BALMUDA, NatureWind Studio is Now Available!

The beloved Japanese fan by BALMUDA is here! Unboxing the NatureWind Studio, the story of the fan that saved the company, and a limited-time 15% offer for our readers.

Ochugen (お中元): Japan's Mid-Summer Gift Custom, Explained

Mid-summer gifts in Japan: the regional deadlines, the noshi paper explained, who can't legally accept one, and the one word that keeps it from becoming annual.

Introducing Japanese Wine Co. – Award-Winning Japanese Craft Wine from Yamanashi and Napa Valley

No, it's not an April Fools' joke — we're launching Japanese Wine Co. Decanter-winning Grace Wine from Yamanashi and Kazumi's Napa-grown Koshu, now shipping to California and D.C.

New Japanese Chai Is Coming — Help Us Pick the Package Design!

Our new Japanese Chai made with Benifuuki wakocha is almost ready — vote for your favorite package design and help us pick the winner!

Everything You Need to Know about Dirty Matcha

Matcha with a shot of coffee poured through it. Where the dirty matcha came from, how much caffeine is in one, how to layer it — and how I make...

BALMUDA The Clock: Built for 良い時間 (Good Time)

A handless clock that tells time with light, plays white noise to focus and rain to wind down, and helps you put your phone down at night. Here's the full...

Totoro Matcha Shortbread Cookies

These are matcha shortbread — buttery, a little crumbly, with that gentle grassy matcha flavor — shaped into a plump, round forest creature with two pointy ears and a soft...

Kawaii Meets Matcha: Japan's Cute Tea Boom + Recipe

Matcha is everywhere, and so is "cute." Here's how kawaii culture, real science, and Gen Z turned green tea into a global obsession — plus a matcha cookie recipe.

Our Products are Now at Yama Sushi Marketplace — One of LA's Most Trusted Japanese Markets Since 1984!

Yama Sushi Marketplace is now carrying our products! Plus the full story of LA's beloved Japanese market — California Roll, sake, classes, locations.

What is Shincha Tea and What Makes It Unique?

Discover the secrets of Shincha, Japan's acclaimed new crop tea. Explore its distinct features, flavors, and traditions. Learn what makes Shincha a must-try for tea lovers. Immerse yourself in the...

Behold: Balmuda's "The MoonKettle" — Where Boiling Water Becomes Art

We were privileged to be invited by Balmuda's Private MoonKettle Launch Event. Here are videos of it and everything you need to know about the new MoonKettle!

OC Japan Fair Spring 2026 Recap (April 3 - 5 2026)

We were at OC Japan Fair again! April 3-5 2026 with new products, Miki Pon's art debut and more. Here is a recap video from the event.

Super Mario and Japanese Green Tea

Super Mario and green tea share a hometown! Watch our Yoshi Matcha Cookies video recipe + discover how Nintendo and matcha connect from Kyoto to LA and beyond.

Our Matcha Is Now at Pillow Talk Cafe in Pasadena — Master Japanese-Inspired Cake Makers

Our matcha is now at Pillow Talk Cafe Pasadena! Meet the cafe, try the Egg Heaven sando & Matchamisu, and see how this partnership came together.

Simply Donabe — New Cookbook from TOIRO's Naoko-san Is Out!

Simply Donabe is here! We celebrated TOIRO's Naoko-san's new cookbook at a special dinner at Camélia in DTLA — see our photos and video inside!

Introducing A New Product - Meet Hojicha Powder

Discover the game-changing Hojicha powder your kitchen has been waiting for — richer flavor, easier recipes, and surprising health perks that might just make this your new daily ritual.

Yokohama Peach is offered as a regular menu at Okayama Kobo Cafe! + Recap Video of Pop-up on 2/8/2026 at Anaheim, CA

We are excited to announce that our Yokohama Peach is now available on the regular menu at the popular Japanese Bakery, Okayama Kobo!  Check out their bakery and hosted events,...

Behind the Scenes – How We Made the Event Booth & Backdrop Using Sacred Wood

Discover how our one-of-a-kind event booth came to life—from Japanese Kōshi (格子) design and rare Port Orford Cedar to more than six months of craftsmanship and refinement.

Hojicha Banana Daifuku (Mochi): The Collaboration of Aromatic Roasted Tea and Richly Sweet Banana

Dive into the soft, chewy world of Hojicha Banana Daifuku—where toasted tea meets sweet banana in a cloud of fresh mochi. Discover why everyone’s craving this treat!

The Art of Precision: HARIO Unveils the Definitive US-Exclusive Matcha Collection

✨Discover the secret behind Japan’s most coveted matcha — a US-exclusive precision ritual that could change how you brew and taste your green tea forever.🍵 Click now!

Why Japanese Green Tea is Perfect for Intermittent Fasting + How to Guide, What to do & What not to do

Intermittent fasting is becoming increasingly popular. Because there are no restrictions on what foods to eat or limit, it is more of a lifestyle pattern than a diet. This article...

Introducing Osaka Honey (大阪ハチミツ):A Cozy Japanese Honey -Tea Blend

Discover how Osaka Honey blends mellow Japanese black tea and honey powder into a daily ritual that brings calm, flavor, and mindful luxury to modern life.

Matcha Package Design Contest Result.. and the Winning Product is Available Now!

Five months, countless iterations, and your votes brought this matcha package to life—a fusion of washi(和紙), kiri(桐), and kinpaku(金箔). See the masterpiece you helped create.