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How to Select Japanese Green Tea? - The Expert Advice

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This blog post article has been pretty popular, so we made a video out of it. More detail is below, but this short 6-minute video will give you a good overview of each of the questions.

Tea presents itself in many ways. Of course, when visiting the grocery store, you’re likely presented with a variety of different flavors and types. Loose leaf tea or tea bags? What is the difference? What options are available if I want something with less caffeine? Is there an ideal breakfast and morning tea for someone such as myself?   

When searching for tea, it can be hard to navigate what works best given your needs.

Let’s narrow our search and focus on selecting Japanese green teas based on your needs and what fits in your life.

Here are a few commonly asked questions we get about selecting the right tea for you and the answers to those questions: I hope this list helps you navigate the great world of Japanese tea varieties!

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Should I drink tea bags or loose-leaf tea?

If you’re used to tea bags, then the world of loose-leaf tea may be new to you. As with food, it really boils down to personal preference when it comes to taste.

Many people think that tea bags are of lower quality than loose-leaf tea. That is not always true. Click here to find out the answers to the questions.

  • Ensure the quality of the teabag material.

    Some tea bags are created from particular plastics that leech micro- and even nano-plastics (source). Additionally, some tea bags contain incredibly high-quality teas and are full of flavors.

    Pay attention to what kind of tea bags are being used. If the shop does not disclose it, it is more likely that it is using plastic.

    (Note: all our tea products use non-plastic tea bags that can be biodegraded; click here for more information about this type of tea bag we use.)

    Generally speaking, pyramid-shaped tea sachets will taste better than square-shaped ones, as they allow the tea leaf to open up in the teabag.

  • Teabags are convenient when you want tea quickly.

    For me, my personal preference is where I am. If I am in the office, I prefer a quick way to brew the tea, so I use a teabag.

    When I am at home and want to enjoy tea time with my family, I use loose leaf tea and a teapot.

  • You need a teapot or filter for loose-leaf tea.

    Unless you are drinking powdered tea, loose leaf tea requires you to have some way to filter out the tea leaf. (Unless you are drinking powdered tea, see the section below about powder tea vs. loose leaf tea.)

    The most traditional Japanese way to drink loose leaf tea is by using a yunomi, or teapot. The below image shows a typical Japanese yunomi teapot. The kind of teapot you use could affect the taste of the tea. This article explains a specific historical teapot from Japan.


tea bag filter

 

 

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Should I drink loose leaf tea or powdered tea?

The most famous form of powdered Japanese tea is matcha, although there are other variations of powdered tea as well (click here for a list of powdered teas we carry).

You can click here or below the image to learn the details of the differences between sencha (loose-leaf form) and matcha (powder form).

One question we often get asked is if matcha is healthier than sencha.

Generally speaking, matcha is healthier than sencha because you are taking in the entire tea leaf rather than steeping it. Quality is an important word, as there are lower-quality variants of sencha. Matcha has a number of benefits, including helping to lower blood pressure, fighting cancer, boosting metabolism, improving dental health, and being rich in antioxidants. For more information, please click here or below the image.

 

 

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Should I drink hot tea or cold tea?

The simple answer is: drink what you enjoy the most!

The common misconception is that a particular tea type can only be brewed hot or cold. Although some tea is meant for cold brewing, most Japanese tea can be brewed hot or cold.

A surprising fact is that when it comes to health chemicals in tea, cold-brewing tea retains more of its health benefits than hot tea. (This does not mean that hot tea is not healthy; hot tea is still a very healthy drink!)

Personally, I usually keep a jar of cold-brewed tea in my refrigerator using the below approaches and still drink hot tea when I want.

You can see how you can cold brew Japanese tea by clicking on the images below.

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Should I drink sweet tea or non-sweet tea?

From a historical point of view, in Japan, Japanese tea has not been consumed with sweetener until very recently, when it was introduced outside of Japan. Therefore, if you try to look for sweetened Japanese tea, you will not find many Japanese sources.

This does not mean that Japanese tea does not taste good with sweetness. In fact, there are many ways to sweeten Japanese tea. Please see this article, in which I list different ways to sweeten Japanese tea.

In recent years, there have been many movements toward sweetening tea in Japan, and some tea companies are creating new tea products. I have covered a story here if you are interested in reading more about it.


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I am sensitive to caffeine. Is there good Japanese Tea for me?

Many Japanese green teas contain caffeine, which may not be ideal for people who are sensitive to caffeine or before settling down in the evening.

Low-caffeine Hojicha is available in our store. Japanese farmers focusing on a lower caffeine Hojicha tend to pick the leaves from a more mature harvest in combination with a roasting process that reaches approx. 200 degrees Celsius (392 F). The relatively high temperature adjusts the caffeine’s composition.

Unless you want herbal tea, no tea can actually eliminate its entire caffeine content. Please click here or on the below image if you want to know more about tea and caffeine. I tried to answer all the questions I could about this topic.

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Is there good tea for pregnant women?

Aristotle emphasized balance when it came to a healthy physical condition. The same can be said about green tea, caffeine, and pregnancy. For those concerned with caffeine intake, generally speaking, 200 mg of caffeine a day is safe, which equates to approximately 3–4 cups a day for most green teas.

Please click here or on the image below for more information about this.

 

Hojicha may be a good option with lower caffeine if you want to cut down on caffeine intake.

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Is there good tea for kids?

Is green tea good for kids? Please see below; the short answer is yes!

Given the prevalence of catechins in green tea and their associated health benefits, green tea has a plethora of benefits, including fighting obesity and being healthy for the heart. It helps boost the immune system as well as increase caffeine tolerance. One of the more important benefits for children is that it helps stave off influenza. We all know kids and their germs are a thing; why not add green tea to the arsenal?

Again, hojicha may be a good option with lower caffeine if you want to cut down on caffeine intake.

Hojicha is a very popular drink for kids and the elderly in Japan, as it is low in caffeine and easy on the stomach.

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Is there good tea for diet?

If you’re looking for diet teas, Japanese green teas have something to say. While we specifically offer a diet Pu-erh tea, green teas increase fat burning, and caffeine has been shown to "improve physical performance by mobilizing fatty acids."

Personally, I have done diets with Japanese tea, and what worked the most was intermittent fasting with Japanese tea. I wrote an entire article about this, so please check it out.

Why Japanese Green Tea is Perfect for Intermittent Fasting + How to Guide, What to do & What not to do

I also wrote a whole article about Japanese green tea and diet, so please also check out this article if you want to learn more about it.

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Are there any green teas that can help with my allergies?

Green tea and its health benefits fit like a glove. There’s much to learn, but let’s start with some basics. Benifuuki tea, translated as "red riches and honor," is a lesser-known tea; however, the benefits are telling: This particular tea assists with allergies, hay fever, and eczema. It contains the highest amount of catechins among green teas. Catechins are a great antioxidant and anti-inflammatory; they may also assist with brain and heart health as well as weight loss. Let’s not forget that the great benefit of green tea generally is that there are many healthy options. There’s a level of comfort knowing that love for green tea comes with health benefits. Click here to buy Benifuki tea.

Which Japanese Tea is good for cooking? I heard I can bake and cook with green tea, is this true?

Let’s start off with a personal favorite: matcha.

Matcha comes across as a simple powder you mix with water. While this is a great drink, it also hides its truly creative nature.
There are a plethora of great cooking and baking recipes that incorporate matcha: matcha souffle, cookies, cakes, donuts, and pudding, to name a few. Matcha has also been infused with alcohol. Click here to buy matcha.
(Please check out my book Cook with Matcha, to which I dedicate an entire book about this topic.)

Another great and popular tea fused with cooking and baking is Hojicha. Ice cream and popcorn are notable examples, but don’t be too surprised to see them elsewhere. Being a roasted tea, it has a stronger and smokier flavor than most teas, but Hojicha popcorn is tough to beat. Click here to buy Hojicha.

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I want the highest grade of tea, what are my options?

There are different grades and "levels" of Japanese green tea. Of course, some are cheaper than others. For some, the idea of having the best is appealing. If you know the world of Japanese green tea, Gyokuro is generally sought after as a premium tea. We also offer Issaku Premium. This particular tea is a premium sencha, having won the label "Global Tea Champion" in 2017 and 2019.

Again, there’s a lot to learn about tea, but if you’re new to this world, then there are some great options for you as well. We offer Nozomi tea as a common recommendation for beginners. It’s almost as if non-covered sencha and gyokuro were mixed together. It’s soothing and easy to drink, with an aroma similar to gyokuro.

I am confused about the different types of Japanese Tea. What are the differences? 

Yes, there are a lot of different types of Japanese tea. I created a comprehensive list of different types of Japanese tea and tea terms. Please click here to see the article to learn the differences.

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How to tell if Japanese green tea is good quality or not?

This is a question we often get asked when people are selecting which tea is good for them, so I wrote an entire article dedicated to how to tell if the quality of the tea is good or not. Please click here or the image below to read the article.

FAQs about Selecting Japanese Green Tea

Where should I start if I'm new to Japanese green tea — which type to buy first?

Sencha (煎茶). It's the workhorse of Japanese green tea — the version most people in Japan drink daily, the most flexible across brewing styles, the most forgiving of beginner mistakes. Specifically, a mid-grade sencha or kabusecha (lightly shaded sencha) is the easiest entry point. The Sencha Lover Gift Set gives you several styles to compare, which is more useful than committing to a single bag without knowing your preferences yet.

Avoid starting with matcha (抹茶) or gyokuro (玉露). Both are wonderful but more demanding — matcha requires whisking and a chasen, gyokuro requires precise temperature control. Starting there before you know whether you actually like Japanese green tea is the path that produces frustrated drinkers who end up buying expensive matcha they don't drink. Build the habit with sencha first; expand to matcha and gyokuro after you know you're going to keep drinking tea.

Hojicha (焙じ茶) is the other reasonable starting point — it's the easiest Japanese green tea to brew (forgiving of water temperature), low caffeine, and the roasted profile is familiar to coffee drinkers. Many newcomers find hojicha less intimidating than sencha. Card below.

What are the most common beginner mistakes when buying Japanese green tea?

Three big ones. First, buying the cheapest option to "try" Japanese green tea — supermarket bags are usually low-grade and stale, which means your first impression is likely to be poor through no fault of the actual category. The fix is to buy a mid-tier (not bargain-basement, not premium) sencha from a reputable specialty source; you'll get a fair representation of what Japanese green tea actually is.

Second, buying "matcha" from non-specialty sources without checking grade. "Matcha" labels on supermarket aisles are usually culinary-grade powder, sometimes with grain dust mixed in. If your first matcha was bitter and harsh, you probably had culinary-grade powder marketed without the grade clarification. Real ceremonial matcha is gentler, sweeter, and more umami-rich.

Third, buying too much at once. Japanese green tea goes off faster than most people expect — 4-6 weeks at peak after opening. A 200g bag is too much for casual drinkers. Buy 50-100g portions you'll consume promptly.

How do I read a Japanese tea label — what do the terms mean?

Common terms to recognize. Cultivar names (Yabukita, Saemidori, Okumidori) indicate genetics and flavor profile. Region names (Uji, Shizuoka, Kagoshima, Nishio) indicate origin and terroir. Grade markers (gokujou 極上 = highest grade, jou 上 = high grade, hon 本 = authentic, ichiban-cha 一番茶 = first harvest of the year) indicate quality and rarity. Processing terms (asamushi 浅蒸し = light-steamed, fukamushi 深蒸し = deep-steamed) indicate flavor character.

Watch for: country of origin (specifically labeled "made in Japan" rather than just "Japanese style"), harvest date (recent = better, anything older than a year is questionable), and shade-growing indication (kabuse 被せ = lightly shaded, gyokuro 玉露 = fully shaded — these are often pricier).

Vague labels ("premium green tea," "Japanese-style") are red flags. Specific labels (cultivar, region, processing method, harvest date) suggest genuine specialty product. The more specific the label, the more reliable the seller.

Does the origin region in Japan actually matter for flavor?

Yes, meaningfully. Uji (Kyoto) is the prestige region — refined, balanced, the highest amino acid concentrations on average. Shizuoka produces the most volume of Japanese tea and tends toward bright, fresh, accessible profiles. Kagoshima makes bolder, more umami-forward teas, often slightly less refined but more intense. Nishio (Aichi) is the second-most-famous matcha region — bold and direct, with deep color. Each region produces tea at every grade level; the regional character is on top of the grade level. Our matcha vs sencha breakdown touches on regional differences in shaded teas specifically.

If a label says only "Japan" without specifying region, the tea is usually a blend or a lower-tier product. Single-region tea is usually labeled clearly because the region is part of the value proposition. Region labels are reliable signals of seriousness from the producer.

For beginners, the regional differences are subtle and don't matter much; for serious drinkers, they become a major axis of personal preference. Most people end up gravitating toward one or two regions over time.

How do I build a small starter selection of Japanese green tea?

A reasonable four-tea kit covers the main categories without overcommitting: a mid-grade sencha (daily drinking), a hojicha (low caffeine afternoon/evening), a small tin of ceremonial matcha (occasional ritual bowls), and one specialty tea you're curious about (gyokuro, kabusecha, single-cultivar sencha — try one premium item to know what the upper range tastes like).

Total cost runs roughly $80-150 depending on grades. Each tea lasts a few weeks to a few months; rotation means you don't get bored of any single one and you develop taste sensitivity faster than drinking one tea endlessly.

After 6-12 months with this starter kit, you'll know which categories you actually drink. Most people find they gravitate toward one or two — sencha + hojicha for daily, matcha occasionally; or matcha daily, gyokuro on weekends. From there, you can deepen your buying within your preferred category. Card below for the matcha element of the kit.

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About the author

Kei Nishida

Kei Nishida

Author, CEO Dream of Japan

info@japanesegreenteain.com

Certification: PMP, BS in Computer Science

Education: Western Washington University

Kei Nishida is a passionate Japanese green tea connoisseur, writer, and the founder and CEO of Japanese Green Tea Co., a Dream of Japan Company.

Driven by a deep desire to share the rich flavors of his homeland, he established the only company that sources premium tea grown in nutrient-rich sugarcane soil—earning multiple Global Tea Champion awards.

Expanding his mission of introducing Japan’s finest to the world, Kei pioneered the launch of the first-ever Sumiyaki charcoal-roasted coffee through Japanese Coffee Co. He also brought the artistry of traditional Japanese craftsmanship to the global market by making katana-style handmade knives—crafted by a renowned katana maker—available outside Japan for the first time through Japanese Knife Co.

Kei’s journey continues as he uncovers and shares Japan’s hidden treasures with the world.

Learn more about Kei Nishida

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