The November 30, 2018 issue of Vancouver Business Journal mentions Kei Nishida, CEO of Japanese Green Tea Company. Kei has been taking night class to learn about social media for business for over three years. The article is about the course and mentions Kei and Japanese Green Tea Company. You can read the entire article online here.
I’ll be honest, I am not that social.
Don’t take it wrong. I love connecting with people. I prefer deeper connections rather than knowing everyone just on the surface. I know I am a typical introvert. When I was in school, I chose Computer Science as my major and in my first career, I was a Hewlett Packard (HP) Engineer. Now that I look back, maybe I chose Computer Science because I was an introvert.
Japanese Green Tea Company has been great for me but also challenging because I have to be social. Business requires me to connect with many different types of people. To overcome the fear, I decided to take a night class about social media three years ago.
My teacher was Lacy, who is featured in the article.
The article mentions her teaching us not to be "selling" all the time on social media.
As the article highlights, it's not good to be 'buy this, buy that.' It's all about connections. Most followers have a strong connection to me and the brand.
I am still learning Instagram (mostly from my wife), so I haven't opened Instagram up to the public yet, but for Facebook and Twitter, you can follow me using the following links. I am also starting up a Facebook Group, so please join and connect with me.
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Bento Box Magazine features Kei Nishida's article in three months sequence series titled "The Matcha and Green Tea Trends in Japan".
Bento Box Magazine is Toronto based and Canada’s first Japanese culture and entertainment magazine which is published in English. Bento Box authors include companies such as Ito En, Calbee, Acura and Muji.