The November 30, 2018 issue of the Vancouver Business Journal mentions Kei Nishida, CEO of the Japanese Green Tea Company. Kei has been taking night classes to learn about social media for business for over three years. The article is about the course and mentions Kei and the Japanese Green Tea Company. You can read the entire article online here.
I’ll be honest; I am not that social.
Don’t take it wrong. I love connecting with people. I prefer deeper connections to knowing everyone just on the surface. I know I am a typical introvert. When I was in school, I chose Computer Science as my major, and in my first career, I was a Hewlett-Packard (HP) Engineer. Now that I look back, maybe I chose Computer Science because I was an introvert.
The Japanese Green Tea Company has been great for me but also challenging because I have to be social. Business requires me to connect with many different types of people. To overcome the fear, I decided to take a night class about social media three years ago.
My teacher was Lacy, who is featured in the article.
The article mentions her teaching us not to be "selling" all the time on social media.
As the article highlights, it's not good to be 'buy this, buy that.' It's all about connections. Most of my followers have a strong connection to me and the brand.
I am still learning Instagram (mostly from my wife), so I haven't opened Instagram up to the public yet, but for Facebook and Twitter, you can follow me using the following links: I am also starting up a Facebook Group, so please join and connect with me.
I still enjoy deeper connections with my customers. Many of them call me on my direct line to chat. I know them by their first names, and I really enjoy chatting with each one.
I try to treat each and every customer as my friend and family. This has been the core of my joy in the business.
No matter how big we grow, I want to keep this as our core culture to connect deeply with each and every customer.
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