The February 2019 issue of US Japan Publications newsletter features Kei Nishida’s article about the green tea trend in the USA.
The U.S. Japan Publication, N.Y. publishes a monthly business newspaper called "KIGYO GAIKYO NEWS" (AKA UJP News), which has 22,000 circulating copies throughout the United States, targeting business owners and corporate executives of Japanese companies handling business in the USA. This newspaper is a long-running paper that celebrated its 30th anniversary in 2015.
Kei wrote a full-page article (in Japanese) in which he shares his opinion on trends in Japanese Matcha and green tea based on his experience doing business in the US in the tea arena. The article is backed by actual statistics and facts from various angles and publications from Japan and the USA, including a Stanford University research publication.
In the article, Kei talks about the key to the success of the modern tea business and how it is rapidly changing in today’s US economy.
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About the author
Kei Nishida
Author, CEO Dream of Japan
Certification: PMP, BS in Computer Science
Education: Western Washington University
Kei Nishida is a passionate Japanese green tea connoisseur, writer, and the founder and CEO of Japanese Green Tea Co., a Dream of Japan Company.
Driven by a deep desire to share the rich flavors of his homeland, he established the only company that sources premium tea grown in nutrient-rich sugarcane soil—earning multiple Global Tea Champion awards.
Expanding his mission of introducing Japan’s finest to the world, Kei pioneered the launch of the first-ever Sumiyaki charcoal-roasted coffee through Japanese Coffee Co. He also brought the artistry of traditional Japanese craftsmanship to the global market by making katana-style handmade knives—crafted by a renowned katana maker—available outside Japan for the first time through Japanese Knife Co.
Kei’s journey continues as he uncovers and shares Japan’s hidden treasures with the world.
Learn more about Kei
