We are open and shipping all items with no delay! Free 2-5 Days Shipping

Sale is Ending soon!

Sale ends once the timer hit zero

  • days
  • Hours
  • Minutes
  • Seconds

What is Matcha? 🍵 Japanese Matcha Explained Simply -Question Asked During International Tea Festival

November 17, 2020

What is Matcha? 🍵 Japanese Matcha Explained Simply -Question Asked During International Tea Festival

In this video, Kei Nishida, CEO of Japanese Green Tea Co., explains what matcha is. Kei answers questions from an interviewer at the International Virtual Tea Festival 2020. 

If you like this video, please click here to subscribe to our YouTube Channel so that you don't miss future videos from us.


Video Script:

- I'm not as familiar with the matcha green tea.

Can you tell me some more about it?

I know you have videos out there I could watch, but tell me a little bit about it.

- Yup, okay. Matcha tea. This is loose leaf green tea. I don't know if you can see, it's a tea leaf. Matcha looks like this and it's powder.

- Powdery, yes.

- The loose leaf you would be using teapot like this and steep it, right?

But matcha is powder, so you wouldn't use this.

People tend to use something like a whisk, and if you have a bowl and you would be whisking them with the hot water is the traditional way. But it's not only the powder or the loose-leaf that is the difference. If you powder this tea it doesn't become matcha.

That's called Konacha and it's just a powder tea, which is still good. But the difference between the matcha and this tea is, let me actually show you my screen. So this is a tea farm, our tea farm in Japan, right?

We pick these tea leaf. What we do with matcha is we cover the tea with this black tarp before harvesting. What this does is, it makes the tea hungry for the sunlight. It produces a lot of different chemicals, which includes caffeine and a lot of healthy chemicals included.

This is what it looks.

We keep the tea under the tarp for a specific period of time before harvesting. What it does is, this is what it looks like.

Right side is covered and the left side is the tea that is not covered. You see the difference in the color?

Left Non Covered, Right Covered

- Yeah.

- It becomes a lot brighter and a vibrant color, that's because of the covering. That's why matcha, if you see a good matcha, you will have a very bright color and the nice color. Bright color doesn't mean that the tea is good or bad because non-covered tea is also good.

There are a lot of good tea, just a covered tea will have a different color like this. So once we have this covered tea, after harvesting we steam them and we take out the vein of the tea leaf and we grind them with a stone. So by grinding with the stone, sorry, I don't have the picture here, it is much finer than, say, you would be doing from a coffee grinder type.

It's very, very fine because of the pressure that you get from the stone. The result of it is matcha. 

- Hmm. I've seen people bake with it because it's like a powder and they use it for baking and coloring and the flavor. That's the first time I'd ever heard of matcha was watching people bake with it, so that's kind of interesting, yeah.

- Yup.

- Thank you.

Matcha or not matcha

Buy Matcha 

Buy Matcha Whisk

Buy Matcha on Amazon

Related Articles You May Be Interested

The Process Behind Your Cup of Matcha

Is matcha originally invented in China or Japan?

How to cold brew matcha green tea

Matcha vs Sencha- what are the differences?

Get Free Bonus Content

Green Tea and Matcha Books for Bonus

If you have ever thought that Green Tea is an “acquired taste” or that it is “too bitter” to enjoy, we’re here to change your mind! We want everyone to experience the health benefits of Green Tea and show you that this can be an amazing, refreshing, and delicious drink when made correctly. With just a few tips on how to brew this powerful leaf we can change your mind about the taste and enjoyment of drinking Green Tea.

Don’t miss out on the health benefits of tea!

  • Improve health
  • Increase brain function
  • Regulate weight
  • Lower your risk of cancers
  • Reduce risk of heart disease
  • Lowers risk of diabetes

We know that you will love these tips for brewing tea and getting the most flavor and elegance out of every cup.  Sign up for the Free Japanese Green Tea Club and get this great informative manual on brewing green tea. You will learn what it is that makes it one of the most popular beverages in the world.

Sign up for Green Tea Club to Get The Two Books for Free.

Unsubscribe anytime. It's Free!


Sign up free to Green Tea Club to get tips and exclusive articles about how to use your matcha and green tea for a healthy lifestyle. Green Tea Club is hosted by Kei Nishida, Author of Cook with Matcha and Green Tea and CEO of Japanese Green Tea Company.

Get free E-book "Green Tea Science – 12 Scientific Tips for Brewing Green Tea To Taste Better" By Kei Nishida - Value $9.99

Get free E-book "Matcha Lover's 21st Century Recipe Collection" By Kei Nishida (42 pages recipe book)  - Value $9.99

Get immediate access to 10% Off coupon for your first order and access to Exclusive Coupons and Specials - Value $50+

Monthly Giveaways - Value $50+

Access to New Green Tea Recipe and Health Articles - Value $50+

Unsubscribe anytime. It’s free!

What do you think about the article? Please comment below or reply me privately here!

Leave a comment

Comments will be approved before showing up.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Also in Japanese Green Tea and Health

Behind the Scene – How We Made the Homepage Video
Behind the Scene – How We Made the Homepage Video

September 27, 2023

Learn more about the hard work that went into making our appealing homepage video by seeing the process behind its creation.

View full article →

How to Use Ginger with Japanese Green Tea
How to Use Ginger with Japanese Green Tea

September 27, 2023

Taste the delectable blend of Japanese green tea and ginger. Learn how to add a wonderful kick of spice and flavor to your tea.

View full article →

Hojicha Cookie Dough - Three Must-Try Recipes
Hojicha Cookie Dough - Three Must-Try Recipes

September 25, 2023

Discover the unique flavor of Hojicha with these three different cookie dough recipes that are sure to satisfy your sweet tooth cravings.

View full article →

Steeping Guide
Steeping Guide