I was privileged to have a live Instagram session with my good friend, tea blogger, Neldon Hamblin from TeaWithNeldon.com.
About the Livestream
This was the first time I did a live Instagram (except for one I failed at the World Tea Expo opening ceremony, which you can read about here).
You can see me being a bit nervous, but I hope it turns out okay.
Here are some of the questions Neldon asked me, and the timing of each question.
- What inspired you to start Japanese Green Tea Co.? (00:59)
- Are there any challenges in bringing tea and getting people to drink high-quality tea? (2:33)
- How do you see the appreciation for Japanese tea in the Western market? (4:04)
- What do you think about single cultivar teas? (08:35)
- What was it like to win the Global Tea Champion? (10:39)
- How do you select a matcha? Are there characteristics you really look for? (13:58)
- For people who are new to green tea, where do you think they should start? (17:18)
- How do you cater to the American palette that likes things sweet and strong flavors? (22:37)
- Do you know of any other historic types of tea in Japan that are being brought back or that are more regional specialties? (25:36)
- What are the biggest myths or misunderstandings about Japanese tea? (31:08)
A Little Behind-the-Scenes Story
I used the event background as the video background (you can read more about the story behind the wood used in the background here), but what I didn't realize was that Instagram only shows half the screen height because the other half is used to display Neldon. :0
This is a capture of a practice I did, which shows what we intended to show (with our logo at the top!).
Well, we learn something new every day. (^^)
In the real-life recording, I took my glasses off as we noticed the light was reflecting, which we had observed during practice.
I am also not drinking coffee in the real recording (^^)
About Neldon Hamblin
Neldon is the writer and founder of Tea With Neldon (www.teawithneldon.com), a tea-focused blog that combines his background in anthropology, education, and museum curation with a deep passion for tea. Based in Utah, Neldon has been exploring the world of tea for over a decade and started blogging in 2021 to share thoughtful reviews, educational guides, and global tea history with a growing community of readers. Today, his site attracts 5,000 to 8,000 monthly visitors.
He is a certified Chinese Tea Specialist and has presented at several tea events across the U.S., including the Northwest Tea Festival in Seattle. His work includes guided tastings, academic and professional presentations, and investigative reporting—most notably an exposé on external market manipulation within the Vietnamese tea industry. Through his writing, Neldon focuses on making tea more transparent, approachable, and engaging, especially for newer audiences. His blog reflects a personal yet well-researched approach to topics like sustainability, tea production, and the evolving identity of tea drinkers in North America.
Thank You!
Thank you very much, Neldon, for inviting and hosting me to the livestream.
Thank you very much to everyone who attended the event, asked questions, and gave lots of energy - it means a lot to see them during the live event!
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About the author
Kei Nishida
Author, CEO Dream of Japan
Certification: PMP, BS in Computer Science
Education: Western Washington University
Kei Nishida is a passionate Japanese green tea connoisseur, writer, and the founder and CEO of Japanese Green Tea Co., a Dream of Japan Company.
Driven by a deep desire to share the rich flavors of his homeland, he established the only company that sources premium tea grown in nutrient-rich sugarcane soil—earning multiple Global Tea Champion awards.
Expanding his mission of introducing Japan’s finest to the world, Kei pioneered the launch of the first-ever Sumiyaki charcoal-roasted coffee through Japanese Coffee Co. He also brought the artistry of traditional Japanese craftsmanship to the global market by making katana-style handmade knives—crafted by a renowned katana maker—available outside Japan for the first time through Japanese Knife Co.
Kei’s journey continues as he uncovers and shares Japan’s hidden treasures with the world.
Learn more about Kei