Thank you very much for participating in Nozomi Japanese Green Tea Package Design Contest.
What the Contest Was
In the past, you have helped us pick the design of the package for Gyokuro and Matcha. (Click here to see the contest for Gyokuro and Matcha.) This time, we asked for Nozomi, which is one of the most popular teas because it tastes like Gyokuro but is more economical.
This time, the design options are not too different, but I wanted to get you involved.
Many customers say that the tin can we currently use is not too eco-friendly and have requested recycling options, etc.
Rather than keeping the tin can, we thought of changing the package to more eco-friendly washi Japanese paper. People are talking more about SDG these days, so think about that too! : )
Here are the questions that you are being asked: (The actual form can be accessed here, and even though the contest is closed, you can still submit your selection if you wish.)
Contest Result
Earlier, when we did the gyokuro contest, we waited to share the result until we finished their production. I did not know that it took so long to go back and forth with the manufacturer to get the actual package done. :0
People had forgotten about the contest by the time we shared the result. (Sorry.)
So this time, we are sharing the result right away! : )
We will now start producing the package, and we will keep you posted on how it goes and when we are ready with the actual package.
And the winner is... Horizontal!
And here is the percentage of how people voted.
You can see that it was a battle between Horizontal design and Vertical design.
A lot of people mentioned that the horizontal one looks like there are more contents and the wordings are easier to read (even though they are the same size for all the designs).
Thank you very much again for participating and sharing your opinions about the design. We will be modifying it a bit based on your suggestions. I will keep you posted on the actual production via the Green Tea Club.
Update 5/14/2021 - Design Completed - Next Step Production
We are excited that package production is finally going on right now. Here are a couple of images of how the design progress is going. We had to go back and forth between the package manufacturer and designer to ensure the correct placement and color. It's a lot of work being involved in making things happen!
New Package is Ready Now!
We are happy to let you know that the Nozomi package that you helped us design is finally done, and our first batch arrived last week with the new crop of tea.
Here are some photos; we will be taking more photos soon.
We have created a brand new 1-minute video about this product. Please see:
Click to Subscribe to my YouTube ChannelBuy Nozomi Tea (Be the first one to try our new package!)
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About the author
Kei Nishida
Author, CEO Dream of Japan
Certification: PMP, BS in Computer Science
Education: Western Washington University
Kei Nishida is a passionate Japanese green tea connoisseur, writer, and the founder and CEO of Japanese Green Tea Co., a Dream of Japan Company.
Driven by a deep desire to share the rich flavors of his homeland, he established the only company that sources premium tea grown in nutrient-rich sugarcane soil—earning multiple Global Tea Champion awards.
Expanding his mission of introducing Japan’s finest to the world, Kei pioneered the launch of the first-ever Sumiyaki charcoal-roasted coffee through Japanese Coffee Co. He also brought the artistry of traditional Japanese craftsmanship to the global market by making katana-style handmade knives—crafted by a renowned katana maker—available outside Japan for the first time through Japanese Knife Co.
Kei’s journey continues as he uncovers and shares Japan’s hidden treasures with the world.
Learn more about Kei
