Issaku Tea Package Design Contest Result

July 29, 2021

Issaku Tea Package Design Contest Result

Thank you very much for participating in Issaku Japanese Green Tea Package Design Contest. 

What the Contest Was

In the past, you have helped us pick the design of the package for Gyokuro, Matcha and Nozomi.  (Click here to see the contest for GyokuroMatcha or Nozomi)

This time, we are designing our flagship product: Issaku

This tea is where everything started; this was the first tea that won the Global Tea Championship in 2017 and won again in 2019.

This is the most premium Japanese green tea we have, and possibly in the entire Japanese tea market. 

Here are the questions that you are being asked. (The actual form can be accessed via here, and even the contest is closed, you can still submit your selection if you wish)

Issaku Contest
Option 1
Option 2

 

Comments from People (You)

We really appreciate your comments!

One of the biggest advantages of doing this contest for us is we get to hear your opinion.  For the past packages, we updated the design based on comments to finalize.  

Here are some observations from all the comments we received, and sample of the comments. 

  1. There are several comments on the fact readability of the font from both sides, but more people said font on blue is easier to read.

    Here are comments that people mentioned:

    • It is easier to read the white on blue.

    • The copy on the label contrasts better with the type

    • I find the blue on the green with white letters easier on the eyes to read and focus.

    • Blue label draws better attention to the name

  2. Color green associated people with tea better.  

    Here are comments that people mentioned:

    • Green container represents the green tea and the blue label reads easier

    • I think you need to show the more "greener" part of it, so I prefer the more green and the blue in the middle

    • Green Tea is Green, so it also represents d Tea. Though green bottle is more eye catching for me

    • I like the green overall with blue label as it conveys what's inside.... green tea!

    • Having the leaf be in the green area seems best as it emphasizes its relationship to nature.

    • Both are nice but the blue on green accentuates the “green” of the product.

    • Some people asked about the material

    • Is this made of a paper product? A cardboard of some sort? please I hope it is not another tin container

 

Contest Result

And the winner is...    Blue on Green!

Here is how people voted:

Issaku Contest Result

What's Next? 

Based on your comments, we will make minor adjustments to the design and go through the production cycle.

 You can still order Issaku with our original tin package here anytime.

If you are subscribed to the newsletter, we will let you know the progress.   (Sign up to our newsletter from here)

Thank you very much again for all your input and help!


Related Articles You May Be Interested In 

MATCHA BOX DESIGN CONTEST RESULT
Nozomi Kabusecha on Amazon

Get Free Bonus Content

Green Tea and Matcha Books for Bonus

If you have ever thought that Green Tea is an “acquired taste” or that it is “too bitter” to enjoy, we’re here to change your mind! We want everyone to experience the health benefits of Green Tea and show you that this can be an amazing, refreshing, and delicious drink when made correctly. With just a few tips on how to brew this powerful leaf we can change your mind about the taste and enjoyment of drinking Green Tea.

Don’t miss out on the health benefits of tea!

  • Improve health
  • Increase brain function
  • Regulate weight
  • Lower your risk of cancers
  • Reduce risk of heart disease
  • Lowers risk of diabetes

We know that you will love this tips to brewing tea and getting the most flavor and elegance out of every cup.  Sign up for Free Japanese Green Tea Club and get this great informative manual on brewing green tea. You will learn what it is that makes it one of the most popular beverages in the world.

Sign up for Free Green Tea Club for to Get The Two Books for Free.


Unsubscribe anytime. It's Free!

What is GREEN TEA CLUB?

Sign up free to Green Tea Club to get tips and exclusive articles about how to use your matcha and green tea for a healthy lifestyle. Green Tea Club is hosted by Kei Nishida, Author of Cook with Matcha and Green Tea and CEO of Japanese Green Tea Company.

Get free E-book "Green Tea Science – 12 Scientific Tips for Brewing Green Tea To Taste Better" By Kei Nishida - Value $9.99

Get free E-book "Matcha Lover's 21st Century Recipe Collection" By Kei Nishida (42 pages recipe book)  - Value $9.99

Get immediate access to 10% Off coupon for your first order and access to Exclusive Coupons and Specials - Value $50+

Monthly Giveaways - Value $50+

Access to New Green Tea Recipe and Health Articles - Value $50+

Unsubscribe anytime. It’s free!

What do you think about the article? Please comment below or reply me privately here!





Leave a comment

Comments will be approved before showing up.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.


Also in Japanese Green Tea and Health

Matcha Banana Smoothie – How Matcha is used in the trendy beverage in Japan
Matcha Banana Smoothie – How Matcha is used in the trendy beverage in Japan

September 27, 2021

Tapioca drinks have swept a vast number of countries with their steady hold on teenagers and young adults, and Japan is not an exception to this. With the sheer amount of tapioca (or boba in some places) joints that have been popping up across Japan, it’s not an understatement that this drink is the trendy choice to sip on as you walk through Shibuya, Harajuku, or even Dotonbori. But just like waves, trends come and go, and it begs for the question: what’s the next thing that’ll make waves in Japan?

View full article →

Gokuzyo Aracha Tea Package Design Contest Result
Gokuzyo Aracha Tea Package Design Contest Result

September 26, 2021

Thank you very much for participating in Gokuzyo Aracha Japanese Green Tea Package Design Contest. Here is the story of how the design evolved with your input and the result of the contest. 

View full article →

Coffee Creamer: The Secret to Making Matcha Drinks Taste Amazing?
Coffee Creamer: The Secret to Making Matcha Drinks Taste Amazing?

September 20, 2021 2 Comments

What is Coffee Creamer?
Here is a discovery from one of my little trials: using coffee creamer for matcha. Putting creamer in my matcha dishes when my friends come over is one of my favorite, little secret recipes.
In this article, I will show you what coffee creamer is and how you can use it to enhance your matcha tea.

View full article →

Steeping Guide
Steeping Guide