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Japanese Green Tea Co. Introduces Japanese Coffee Co. - Charcoal Roasted Premium Japanese Coffee (Sumiyaki) first-time-ever outside Japan

We are excited to announce that we are starting a new company. 

Japanese Coffee Co. 

What is it? 

Japanese Coffee Co. is the first company to introduce Premium Japanese Coffee called Sumiyaki coffee outside Japan.

Sumiyaki coffee is charcoal roasted craftsman coffee which is being loved in Japan for a long time, but never seen light outside Japan.

What is Sumiyaki Charcoal Roasted Coffee? 

Sumiyaki coffee has been a hidden treasure that has been nestled in the heart of Japan since 1933. For coffee enthusiasts & lovers of Japan alike, Sumiyaki coffee is an experience to be had. Sumiyaki, which means charcoal roasted in English, is a unique Japanese method they use to roast their premium coffee beans.

Similar to Japan’s famous hibachi grill method. They both use Binchotan charcoal. It burns for long hours while being very clean & food grade safe. The high steady heat combined with alkalized ashes helps enhances the taste & aroma of the coffee beans. Resulting in the unique flavor profile of Japanese Sumiyaki coffee.

Here is a short video of roasting coffee with charcoal. 

videoid="ykGO7pYVfMw"


Click here to go to Japanese Coffee Co. Page

coffee and tea

Words From The Founder, Kei Nishida:

The idea for the Japanese Coffee Company arose oddly enough, from an April fool s joke.

It has long since been a tradition for me to send our customers an April fools joke every year. In 2018, I sent an email saying that we were starting a coffee company. I thought it was a nice joke to come from the "tea guy". However, as it turned out, I was rather surprised by the response.

I had automatically thought tea lovers are not coffee lovers. But the reaction to my April fools joke proved me wrong. So many readers had responded by asking me how they can get it. I was astonished. Theorizing perhaps they are playing a reverse April Fools joke back on me. But, as I came to pleasantly find out, they were adamant about attaining Japanese coffee.

Since then, I started to learn about coffee and Japanese coffee seriously while operating Japanse Green Tea Co.

Most of our customers & blog audiences happen to love Japan. So they knew or perhaps even assumed that Japanese coffee is just as superb as its tea. However, it is not something that can easily be bought outside of Japan.

I savored the thought of acquiring Japanese Sumiyaki coffee at my home in America. As I had grown up in Japan & when I was there, I used to go to a Kissaten, or coffee cafe, with my Mom regularly. She favored Sumiyaki coffee, with its distinct taste & aroma. We d spend many good afternoons chatting, enjoying each other s company & reading books.

Those days were very pleasant moments, & childhood memory. So now, every time I smell Sumiyaki coffee, I experience a warm, nostalgic feeling. Many of my friends here in the USA who are Japanese or have been to Japan also have similar feelings attached to Japanese Coffee. So I thought, perhaps it s time the rest of the world can discover the hidden treasure of Sumiyaki coffee. Or equally, revisit the nostalgia of Japan & charcoal roasted coffee in the comfort of their own homes. Which is how Japanese Coffee Co was born. As if the world had conspired for it to happen.

With love and gratitude,


Kei Nishida
Founder and CEO

Click here to go to Japanese Coffee Co. Page

FAQs about Japanese Coffee Co. and Japanese-Style Coffee

Why would a Japanese green tea company start a coffee brand?

Most committed tea drinkers also drink coffee, just at different times of day. The coffee-vs-tea framing as competing categories is mostly retail marketing — most households keep both. Japanese Coffee Co. exists because the same craft-and-quality philosophy that drives premium Japanese tea translates well to specialty coffee, and our customers had been asking for it.

Japanese coffee culture is genuinely distinctive — high-quality home-roasting traditions, charcoal-roasted profiles unique to Japan, the kissaten (specialty coffee shop) culture that predates third-wave coffee in the West. There's a real category of "Japanese coffee" that's worth a dedicated brand presence rather than treating it as an afterthought to a tea brand.

Practically: Japanese Coffee Co. operates at japanesecoffeeco.com as its own brand and product catalog, while sharing some operational infrastructure with JPCo. The two brands are complementary rather than internally competing — a JPCo customer who also wants premium charcoal-roasted Japanese coffee is a strong fit for both.

What's actually different about Japanese coffee versus other specialty coffee?

Two specific traditions distinguish Japanese coffee. First, charcoal roasting (sumiyaki, 炭焼き) — using charcoal as the heat source instead of gas or electric produces a deeper, smokier roast profile that's distinct from most Western specialty coffee. Second, the kissaten tradition — Japanese specialty coffee shops emphasize precise individual brewing (often siphon or pour-over), single-origin beans, and a contemplative, sit-down-with-coffee atmosphere that has more in common with tea ceremony than with Starbucks.

On bean selection, Japan imports beans from major coffee-producing regions (Ethiopia, Colombia, Brazil, etc.) but tends toward beans that suit Japanese roasting preferences — often slightly darker, often single-origin, often selected for clean profiles that hold up under careful brewing. Japanese coffee isn't exotic in origin; it's distinctive in roast and presentation.

There's also a long tradition of canned and bottled coffee in Japan (similar to bottled tea), with brands like UCC and Boss serving the convenience market. The bottled version is genuinely good by international canned-coffee standards, distinct from the specialty kissaten coffee.

Can I drink Japanese coffee and Japanese green tea on the same day?

Easily. Most committed tea drinkers in Japan keep both in rotation — coffee for one part of the day, tea for another. The total caffeine should be considered (a typical pattern is 1-2 cups of coffee + 3-4 cups of tea daily, totaling around 300-400 mg caffeine), but the combination is normal Japanese practice rather than unusual.

My typical day: coffee in the morning (alertness boost, social ritual), sencha mid-morning (sustained focus), gyokuro or matcha early afternoon (umami pleasure, calm focus), hojicha (ほうじ茶) in the evening (low-caffeine wind-down). The two beverages serve different roles in different windows; both are present.

If you're caffeine-sensitive and worried about combining: track your total daily caffeine for a week (use a tracker app), see where you actually land. Most people overestimate; some underestimate. The actual number is usually fine within healthy ranges as long as you're not also drinking energy drinks or pre-workouts.

Does Japanese Coffee Co. ship internationally? Is it worth ordering?

Yes, japanesecoffeeco.com ships to most international destinations. The pricing on premium Japanese-style charcoal-roasted coffee is competitive with what you'd pay for similar-quality specialty coffee from local roasters in major cities — sometimes slightly more, often comparable.

Whether it's worth ordering depends on what you're after. If you specifically want Japanese-style charcoal-roasted profiles or want to taste what Japanese kissaten coffee is like, ordering directly from a Japanese-coffee-focused brand is the right path. If you just want generally good specialty coffee, your local roaster might serve equivalent quality at lower shipping cost.

For tea drinkers exploring coffee for the first time: starting with Japanese-style coffee can be a good entry because the profile (cleaner, less astringent, often better suited to drinking without milk) is closer to tea expectations than typical Western coffee. Many tea drinkers who didn't enjoy commodity coffee end up enjoying Japanese-style charcoal-roasted coffee.

What if I'm a JPCo customer and curious about coffee — where do I start?

Browse japanesecoffeeco.com (separate site from japanesegreenteain.com) — same brand family, separate catalog. Look for the "introduction" or "sampler" sets if they're available; trying multiple roasts in small portions is more efficient than committing to a large bag of one roast.

If you have a French press or pour-over setup, Japanese coffee works in those — most home brewing methods produce good results with Japanese-roasted beans. If you're new to coffee brewing entirely, starting with a French press is the easiest path: cheap equipment, forgiving technique, decent results without precision.

As a JPCo tea drinker, you'll probably find that Japanese coffee fits a different time slot in your day than your tea practice does. The two complement rather than compete; many of our customers maintain both rotations. The brewing-technique skills you've developed for sencha and matcha transfer surprisingly well to specialty coffee preparation.

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About the author

Kei Nishida

Kei Nishida

Author, CEO Dream of Japan

info@japanesegreenteain.com

Certification: PMP, BS in Computer Science

Education: Western Washington University

Kei Nishida is a passionate Japanese green tea connoisseur, writer, and the founder and CEO of Japanese Green Tea Co., a Dream of Japan Company.

Driven by a deep desire to share the rich flavors of his homeland, he established the only company that sources premium tea grown in nutrient-rich sugarcane soil—earning multiple Global Tea Champion awards.

Expanding his mission of introducing Japan’s finest to the world, Kei pioneered the launch of the first-ever Sumiyaki charcoal-roasted coffee through Japanese Coffee Co. He also brought the artistry of traditional Japanese craftsmanship to the global market by making katana-style handmade knives—crafted by a renowned katana maker—available outside Japan for the first time through Japanese Knife Co.

Kei’s journey continues as he uncovers and shares Japan’s hidden treasures with the world.

Learn more about Kei Nishida

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