What is Nozomi? - Explained in One Minute

December 18, 2021

What is Nozomi? - Explained in One Minute

Nozomi is Kabuse-cha (かぶせ茶、冠茶、被覆茶、かぶせ玉露、熱湯玉露)which translates as, "Covered Green Tea" in English. Very few farms are capable of using this methodology as the green tea is covered by the special net to block sunlight for few days before a new sprout comes out.

Click here to jump to the Youtube Video 
If you like this video, please click here to subscribe to our YouTube Channel so that you don't miss future videos from us.

Video Length: 0 minute 54 seconds

View video in different languages: Spanish | French | German | Italian | Chinese

Transcript in English

The Japanese Green Tea Company proudly presents a delicious experience from the heart of Japan. Our Nozomi tea is a rare type of green tea that is only harvested by Mt. Fuji. The farmers cover this green tea with a special net to block sunlight for a few days before a new sprout comes out of the soil. This process increases the level of chlorophyll in the tea, making the color of the tea a beautiful, darker green. In addition to beauty, the theanine in the tea gives it a less bitter and more mellow taste. All of our award-winning green teas are grown in sugar cane soil, making them naturally sweet and healthy. Enjoy the beauty and delicious taste of our rare Nozomi covered green tea. The Japanese Green Tea Company, harvested with love in Japan.

WHAT IS COVERED GREEN TEA? (KABUSE-CHA)

By purposely blocking sunlight for a few days before the new sprout comes out, the tea creates a very unique aroma and taste.

BENEFITS OF COVERED GREEN TEA (KABUSE-CHA)

Due to the special net covering sun light, the tea leaves increase chlorophyll, making the color of the tea to be darker green; tea made from such leaves create beautiful emerald green color which is rare to see in other types of green tea Theanine (element of umami) increases by this approach making the tea less bitter and mellow taste similar to the elegant taste of Gyokuro tea.

RARE SPECIES PROTECTED BY LOCAL AUTHORITY OF MAKINOHARA CITY

Nozomi is a brand of green tea only harvested in Makinohara Plateau, Shizuoka Japan by Mt. Fuji. Local authorities of Makinohara City have strict guidelines on how to grow this specific brand to retain the highest quality of the one-of-the-kind green tea species. Makinohara City Authority follows very strict guidelines using Near-infrared Spectroscopy (NIRS) to analyze elements included in the green tea. This approach checks for the total nitrogen level and quantity in green tea. In addition to mechanical testing, the tea is tested by trained judges for its quality in taste, aroma, color, and look of tea; only the tea passes all the qualifications are allowed to indicate Nozomi Brand.


Related Articles You May Be Interested

WHAT IS ISSAKU? EXPLAINED IN ONE MINUTE
JAPANESE GREEN TEA CO.'S NOZOMI - COVERED TEA IS ON AMAZON NOW
EVERYTHING YOU NEED TO KNOW ABOUT COVERING PROCESS FOR MATCHA AND GYOKURO
INTRODUCING NEW PACKAGING FOR OUR POPULAR MIKAN AND LEMON TEA
MATCHA VS SENCHA (LOOSE-LEAF) GREEN TEA: WHAT ARE THE DIFFERENCES?
WHAT IS TOKONAME JAPANESE TEAPOT? 🍵 YUNOMI KYUSU MADE OF CLAY TO ENHANCE THE TASTE OF JAPANESE GREEN TEA

Get Free Bonus Content

Green Tea and Matcha Books for Bonus

If you have ever thought that Green Tea is an “acquired taste” or that it is “too bitter” to enjoy, we’re here to change your mind! We want everyone to experience the health benefits of Green Tea and show you that this can be an amazing, refreshing, and delicious drink when made correctly. With just a few tips on how to brew this powerful leaf we can change your mind about the taste and enjoyment of drinking Green Tea.

Don’t miss out on the health benefits of tea!

  • Improve health
  • Increase brain function
  • Regulate weight
  • Lower your risk of cancers
  • Reduce risk of heart disease
  • Lowers risk of diabetes

We know that you will love this tips to brewing tea and getting the most flavor and elegance out of every cup.  Sign up for Free Japanese Green Tea Club and get this great informative manual on brewing green tea. You will learn what it is that makes it one of the most popular beverages in the world.

Sign up for Free Green Tea Club for to Get The Two Books for Free.


Unsubscribe anytime. It's Free!

What is GREEN TEA CLUB?

Sign up free to Green Tea Club to get tips and exclusive articles about how to use your matcha and green tea for a healthy lifestyle. Green Tea Club is hosted by Kei Nishida, Author of Cook with Matcha and Green Tea and CEO of Japanese Green Tea Company.

Get free E-book "Green Tea Science – 12 Scientific Tips for Brewing Green Tea To Taste Better" By Kei Nishida - Value $9.99

Get free E-book "Matcha Lover's 21st Century Recipe Collection" By Kei Nishida (42 pages recipe book)  - Value $9.99

Get immediate access to 10% Off coupon for your first order and access to Exclusive Coupons and Specials - Value $50+

Monthly Giveaways - Value $50+

Access to New Green Tea Recipe and Health Articles - Value $50+

Unsubscribe anytime. It’s free!

What do you think about the article? Please comment below or reply me privately here!





Leave a comment

Comments will be approved before showing up.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.


Also in Japanese Green Tea and Health

HOW TO COLD BREW MATCHA: YOUR COMPREHENSIVE GUIDE
HOW TO COLD BREW MATCHA: YOUR COMPREHENSIVE GUIDE

September 27, 2022

Matcha tea makes a deliciously creamy hot beverage. But did you know that it tastes just as good as an iced drink? 

Learn everything you need to know about making the perfect cup of cold brew matcha in this comprehensive guide.

View full article →

How Tin Tea Cans Are Bad for the Environment
How Tin Tea Cans Are Bad for the Environment

September 26, 2022

We are happy to announce that we have switched our most popular matcha product from tin can to paper tube.  Here is the new paper version look like, aren’t they looking great? 

As you know, creation of packages go through months of designing, prototyping and production. These packages are 100% made in Japan with Washi paper technology and very eco-friendly. Since when we started this process, I had been researching about how Tin cans are bad for the environment, so I thought of sharing what I found out here in this blog post. 

View full article →

Green or Brown? What the Color of Your Brew Says about Your Green Tea
Green or Brown? What the Color of Your Brew Says about Your Green Tea

September 19, 2022

Green tea products all come from the same Camellia sinensis species of plant. How come some green tea leaves produce a green brew while others create a brown one if this is the case? Even if the tea leaves are green, they can still make a different-colored drink.

View full article →

Steeping Guide
Steeping Guide