Nozomi is Kabuse-cha （かぶせ茶、冠茶、被覆茶、かぶせ玉露、熱湯玉露）which translates as, "Covered Green Tea" in English. Very few farms are capable of using this methodology as the green tea is covered by the special net to block sunlight for few days before a new sprout comes out.
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Transcript in English
The Japanese Green Tea Company proudly presents a delicious experience from the heart of Japan. Our Nozomi tea is a rare type of green tea that is only harvested by Mt. Fuji. The farmers cover this green tea with a special net to block sunlight for a few days before a new sprout comes out of the soil. This process increases the level of chlorophyll in the tea, making the color of the tea a beautiful, darker green. In addition to beauty, the theanine in the tea gives it a less bitter and more mellow taste. All of our award-winning green teas are grown in sugar cane soil, making them naturally sweet and healthy. Enjoy the beauty and delicious taste of our rare Nozomi covered green tea. The Japanese Green Tea Company, harvested with love in Japan.
By purposely blocking sunlight for a few days before the new sprout comes out, the tea creates a very unique aroma and taste.
Due to the special net covering sun light, the tea leaves increase chlorophyll, making the color of the tea to be darker green; tea made from such leaves create beautiful emerald green color which is rare to see in other types of green tea Theanine (element of umami) increases by this approach making the tea less bitter and mellow taste similar to the elegant taste of Gyokuro tea.
Nozomi is a brand of green tea only harvested in Makinohara Plateau, Shizuoka Japan by Mt. Fuji. Local authorities of Makinohara City have strict guidelines on how to grow this specific brand to retain the highest quality of the one-of-the-kind green tea species. Makinohara City Authority follows very strict guidelines using Near-infrared Spectroscopy (NIRS) to analyze elements included in the green tea. This approach checks for the total nitrogen level and quantity in green tea. In addition to mechanical testing, the tea is tested by trained judges for its quality in taste, aroma, color, and look of tea; only the tea passes all the qualifications are allowed to indicate Nozomi Brand.
If you have ever thought that Green Tea is an “acquired taste” or that it is “too bitter” to enjoy, we’re here to change your mind! We want everyone to experience the health benefits of Green Tea and show you that this can be an amazing, refreshing, and delicious drink when made correctly. With just a few tips on how to brew this powerful leaf we can change your mind about the taste and enjoyment of drinking Green Tea.
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