Gokuzyo Aracha Tea Package Design Contest Result

January 06, 2022

Thank you very much for participating in Gokuzyo Aracha Japanese Green Tea Package Design Contest. 

What the Contest Was

You have been helping us to design packages for our tea in the past. (Please scroll down to the bottom to see various designs you helped us with earlier)

This time, you helped us design a package for Gokuzyo Aracha.

Gokuzyo Aracha is the economic line of our tea which is popular among people who love sencha taste.  The tea is in a less processed form, and it is the type of tea that tea farmers have been drinking for centuries.  In other words, this tea is one of the purest forms of Japanese tea.
 
We are thinking of using the same Washi material as Nozomi. You helped me design the package earlier (thank you! : ). We received many comments say that the Nozomi package is nice (especially with the resealable, eco-friendly part!), and thanks to all your help, we got the #1 New Release on Amazon. (Read more about it here)

Contest First Round

Here are the questions that you are being asked for the round 1. (The actual form can be accessed via here, and even the contest is closed, you can still submit your selection if you wish) 

 

Contest First Round - Result

Here is the result of the first round, but we ended up doing another round.  Read on to see why.

So as you can see, the winner of the result was the one with the flower on the package.

However, quite many people commented something like below:

• The flower is misleading as I don’t think this type of tea includes flowers.
•  Leaf or flower. Are there flowers in the tea? If not, then I’d vote no on the flower bag.
• I like the flowers but does it related to Japanese culture?

There was a clear divide in the design of the flower. The flower is designed based on tea flower, but people do not associate flower with Japanese tea.

There were many comments also mentioning about flower being too big on the design.

So taking in many of the comments above, we created two more designs with smaller and without flowers.

Contest Final Round

 

As you can see, the flower is not the dominant of the design anymore, and since people loved the lighter color better, we narrowed down the design to the lighter color, which shows the text and logo design better.  You can still access the original contest here.

Contest Final Round - Result

And here is the result. 

 As you can see, people still liked the design with a flower, after all. But many people commented that a smaller flower looks better as it is not overwhelming and cute and catches the eye if it were on the store shelf.

So, here is the final design for Gokuzyo Aracha!

New Package is Ready Now!

We are happy to let you know that the Issaku package which you helped us design is finally done. 

Here are some photos. Don't they look lovely? 

Thank you very much again for all your input and help! 

Click here to get Gokuzyo Aracha

Thank you so, so much for your help to make this design a much better design. I truly appreciate all your votes, comments, and wonderful help!

Click to Get Gokuzyo Aracha

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