Happy Friday!
I hope this finds you with something warm in your cup.
I've got a fun mix for you this time — a new matcha read, two last-call Father's Day deals from our coffee and knife shops.
Let's get into it.
First —
Kawaii meets matcha (and a Totoro cookie!)
Ever notice how matcha and "cute" seem to show up together everywhere lately?
I went down a rabbit hole on why — Japan's kawaii culture, some surprising science, and the Gen Z matcha boom all turned out to be the same story.
I also worked on an easy recipe for matcha shortbread cookies shaped like little Totoros.
They're as fun to make as they are to eat.
Second —
Father's Day coffee sale is almost over
If there's a coffee lover in your life (or it's you), our premium Japanese coffee is on sale for Father's Day — including our signature charcoal-roasted blends — but only through the weekend.
It makes a thoughtful last-minute gift.
👉 Shop the coffee sale: https://japanesecoffeeco.com/collections/premium-japanese-coffee-on-sale
If your dad runs on coffee, our premium Japanese coffees are on sale right now at Japanese Coffee Co. for Father's Day. Charcoal-roasted sumiyaki, single origins — the kind of coffee Dad would never buy for himself but will finish in a week.
Third —
10% off any Japanese knife with code DAD
A good knife is the kind of gift that gets used for years.
Through Father's Day, you can take 10% off any knife in our shop with the code DAD at checkout. From an everyday santoku to a real showpiece blade, there's something for every cook.
That's everything for now. Whatever you're up to this weekend, I hope it's a good one — and happy Father's Day to all the dads out there.
Kei Nishida
& the team from Dream of Japan
