Japanese Green Tea Company held a booth at Northwest Tea Festival 2018 in Seattle from 9/29/2018 - 9/30/2018.
This was our first consumer related fair experience. We were very overwhelmed with all the tea lovers who came to the fair, but at the same time very excited to meet and hear what people had to say about our products. Thanks to all the help from everyone involved, the fair was a very successful event for us.
Here are some of the pictures from the fair and my personal thoughts from the first-time experience of this type of event so that you can see how it was like at the fair, and read about my thoughts and all the lessons-learned from this event.
We have spent a lot of time and effort to make a good presentation. I think that the idea of having actual lemon and mikan made the booth look a lot brighter.
One of the most commonly asked questions from the World Tea Expo which we had earlier in Las Vegas was...
"What is Mikan?"
The answer: Mikan is Japanese Orange which the English name is Citrus Unshu.
I wished I could show the actual Mikan at the booth, but I couldn't get one in the middle of the desert in Las Vegas. So this time, I bought it specifically to show at the booth.
This time, with the actual Mikan around the product display, Japanese Green Tea with Mikan sold out first. (If you are interested, it is available online here.)
Preparation for the booth was a lot easier than Las Vegas World Tea Expo.
The simple reason why it was easier is - we drove to Seattle!
One of the hardest logistics of participating in this kind of event is how to get the things to the booth. For the Las Vegas show, I had a very hard time figuring out what to ship, what to bring and what to order to be delivered at the booth.
This time, we just packed everything in the car! Easy. : )
We wanted to make sure that the water is good quality for giving away the sample, so we decided to bring the entire water cooler with us.
Here are pictures of the empty floor while setting up.
The day before the fair, the floor looks empty.
It looks so different when the preparation is going on.
The show floor starts at 10 am, we got to the fair about an hour earlier to get ready. People were already lining up for the fair. Wow.
Many people lining up to get into the Northwest Tea Festival
We just encountered the stuff bringing up the famous Northwest Tea Festival Tea Pot sign!
Here is how the show floor looked after the show is opened. (See how different from above empty floor before opening) There are so many people that it was even hard to move around the booth.
Northwest Tea Festival - the floor is packed with people
Here are some more pictures of our booth. Thank you so much for everyone stopping by! I wished we had more time to chat, but we were so busy preparing samples for everyone.
We were lucky to be situated in a corner booth so we could show more products on the side.
Here is a picture of me at the booth. : )
One of our surprise of this event was the Soy Bean Matcha Snack.
We have introduced Soy Bean Snack which won Silver on Monde Selection. The company has been making the snack for 150 years in Japan, but this was the first time to export the snack to the USA.
Did you get to try it?
Here is the picture of it.
People were so curious to try the pitch black charcoal flavor. I enjoyed seeing people trying out. : )
It was like seeing someone trying Octopus Sushi for the first time. Once you try it, you cannot stop eating more.
FYI, Charcoal is good for Detox effect and in fact very healthy.
The products are not available to the public consumer yet in the USA, but if you like to be notified when we make this product available to you, please sign up from this page to be notified.
Overall, it was super fun and exciting event. Thank you very much for everyone who came to the booth.
I look forward to keeping in touch and be connected with you all. Thank you!
If you have ever thought that Green Tea is an “acquired taste” or that it is “too bitter” to enjoy, we’re here to change your mind! We want everyone to experience the health benefits of Green Tea and show you that this can be an amazing, refreshing, and delicious drink when made correctly. With just a few tips on how to brew this powerful leaf we can change your mind about the taste and enjoyment of drinking Green Tea.
Don’t miss out on the health benefits of tea!
We know that you will love this tips to brewing tea and getting the most flavor and elegance out of every cup. Sign up for Free Japanese Green Tea Club and get this great informative manual on brewing green tea. You will learn what it is that makes it one of the most popular beverages in the world.
The E-Book also includes the chapter of Kei Nishida's book, "Art of Brewing Japanese Green Tea" where he teaches you how to brew hot and cold Japanese Green Tea.
Sign up free to Green Tea Club to get tips and exclusive articles about how to use your matcha and green tea for a healthy lifestyle. Green Tea Club is hosted by Kei Nishida, Author of Cook with Matcha and Green Tea and CEO of Japanese Green Tea Company.
Get free E-book "Green Tea Science – 12 Scientific Tips for Brewing Green Tea To Taste Better" By Kei Nishida - Value $9.99
Get immediate access to 10% Off coupon for your first order and access to Exclusive Coupons and Specials - Value $50+
Monthly Giveaways - Value $50+
Access to New Green Tea Recipe and Health Articles - Value $50+
Unsubscribe anytime. It’s free!
On October 9 2018, Global Tea Championship announced that Japanese Green Tea Company to win Silver Medal for the Matcha Category.
Japanese Green Tea Company Won Global Tea Championship in 2017 under Steamed Green Tea Category.
This makes the company to win the Championship 2 years in a row.
On September 21st 2018 issue of J-Weekly, Kei Nishida's article about Japanese green tea was featured on full page.
J-Weekly is Japanese newsletter in San Francisco Bay Area and Northern California circulating 33,000 copies every Friday.
J-Weekly approached Kei to write about Japanese green tea in their special fall gourmet issue.